Custom Web Application Development **Creative Director Package**

1) Coming up with the right platform for your e-store

We offer the most-used platform on the internet, WordPress. Unlike many other platform out there you do not have to pay a percentage over each sale. Your monthly fee is relatively the lowest and all of your features are included. Although making a WordPress website requires technical knowledge but that’s why we are here to help you with. WooCommerce is the number one platform in the market and with that we will create an astonishing e-shop for you in no time. You store will have functionalities such as

– Product Inventory Management

– Product feed management for large inventories (excel sheet and csv import)

– Order management, notification management, and shipping notifications

– Payment options (recurring or one time)

– Live chat  and contact forms for customer service

– Any other e-commerce related functionality (tax, shipping, quote, etc)

2) Creating static vs dynamic Pages and UI Design Process

 

UI Design Process for Static and Dynamic Websites

Whether designing a static or dynamic website, the UI design process begins with thorough research and planning to ensure the best user experience. This process includes several key steps:

• Research: Understanding user needs, market trends, and competitor analysis to inform the design approach.
• Wireframing: Creating low-fidelity wireframes to visualize the layout and structure of the website.
• Prototyping: Building high-fidelity prototypes to test the functionality and flow of the interface.
• Design: Applying visual elements, branding, and interactive components to bring the UI to life.
• User Testing: Conducting usability testing with real users to identify areas of improvement.
• Iteration: Refining the design based on feedback and data to improve the overall user experience.

What exactly is a static website?

A static website is built using HTML, CSS, and JavaScript, and it presents a fixed layout and content for every user. Each page is stored as a single HTML file, which is delivered directly from the server to the webpage. As the design and content are not dynamic, static websites are ideal for projects where consistency is essential.

In terms of UI design, a static website focuses on delivering a uniform experience. However, manual updates are required to modify content across individual pages, which can be time-consuming for larger sites. Static websites are best suited for simple, informational pages, such as personal portfolios or small business websites.

Static Website Design Considerations:

• Consistency in design and content across all users.
• Minimal interaction, focusing on a straightforward user experience.
• Manual updates required for design changes on each page.

Static Website Advantages:

• Increased page loading speed, enhancing user experience.
• Faster production times for quick deployment.
• Improved security due to reduced complexity.

What exactly is a dynamic website?

A dynamic website is built with server-side technologies that allow for content to be presented dynamically based on user behavior. In this case, UI design focuses on creating flexible, adaptive layouts that can cater to individual users’ needs.

Dynamic websites leverage content management systems (CMS) or databases to deliver personalized experiences. For instance, a dynamic site can display different content to users based on their location or previous actions on the site. This allows for more interaction and engagement, especially on e-commerce or multilingual sites.

Dynamic Website Design Considerations:

• Personalized content requires flexible design structures.
• Scalable interfaces that adapt to user behavior and content.
• Efficient updating process, where design changes can be applied across multiple pages simultaneously.

Dynamic Website Advantages:

• Easy to update, reducing the need for frequent manual edits.
• Improved user experience through personalized content and interfaces.
• Increased functionality for interactive or content-heavy websites.

 

3) Website sitemap – UI and UX development – creating website mockup

When building a website, it is paramount that you map out what the website will look like. Which buttons the site will have? How many buttons? Where will those buttons go once the user clicks on them? This phase of website development should be done long before you pay for the platform on which it will stand. Website design begins long before the pen meets paper to create the style and feel.

Whether you are building the website yourself, or you are paying someone to create the website for you, creating a Sitemap will both speed up the website creation process and will give the creator a clear timeline on what has to be done and when.

To create a website that is bound for greatness you have to think about the User Interface ( UI ) and the User Experience ( UX ).

The purpose of UI design is to visually lead the user through the interface of a product. It all comes down to delivering an intuitive experience that doesn’t need the user to think too much!

It takes into account all of a product interface’s visual and interactive features, such as buttons, icons, spacing, typography, color schemes, and responsive design.

When designing the UX you have to consider how the experience makes the user feel, as well as how simple it is for the user to do their intended tasks. They also watch and do task analytics to determine how users finish tasks in a user flow.

For example, how simple is the online checkout process? How well do you hold that veggie peeler? Is it simple to handle your money using your online banking app?

The ultimate goal of UX design is to produce simple, efficient, relevant, and enjoyable user experiences.

An important part of website development is creating a Website Mockup.

A website mockup is a static visual depiction of how a web page, website, or online application would seem when completed. A mockup is intended to seem like the finished product, but it is not yet functioning, so you cannot interact with it.

You can think of a Sitemap as the skeleton and UI and UX as the muscles. Using that comparison a website mockup would be the outer layer of the body the skin, the hair, everything on the outside – what the user sees. It will not have any functionality, but it gives the developer a clear view of what the website looks like. In this phase of website development, you can easily determine whether you like what you see and whether you want to make changes accordingly.

 

4) How to secure your website

With the world we live in becoming more and more digitized, it is critical to be protected online. The same thing goes for your website. As your website grows, and it has more and more traffic, it becomes exponentially more vulnerable to malicious cyber attacks.

As the number of websites worldwide grows—to a record 1.86 billion in the first half of 2021 alone—so does the number of cyber assaults. Website attacks in the United States have surged about 400% since 2020.

Website security is the protection of your site against malevolent internet attackers who can access, change, and steal the information and data on your site. It should also secure your site’s visitors’ personal information and privacy.

The most common things you can do to boost security on your website are:

• Choosing the right platform for your website
• Include SSL protocols
• Pick a secure web hosting
• Select a safe web hosting service
• Monitored administrative capabilities
• Use best password procedures

 

5) Error catching – website testing with dedicated test groups

As with any type of development, you cannot build something that is worth building without tripping and falling a few times. Mistakes and errors are common in web development and they usually present no problems if you discover them early and rectify them as soon as possible.

If you detect errors or handle them improperly, your website is automatically at risk.

Improper error handling can cause a range of security issues for a website. The most typical issue is when the user sees comprehensive internal error messages such as stack traces, database dumps, and error codes (hacker). These messages expose implementation information that should not be made public.

Once your website is nearly finished, you as the developer would like to know how the user will interact with your website. While you might think that the website is perfect and clear, you could find the user is struggling to navigate through the website.

Such feedback is priceless because it gives you the perspective of the people that will be visiting and using the website you have created. If they cannot use it, then it doesn’t matter how perfect you think it is.

As Bill Gates famously said, “Your most unhappy customers are your greatest source of learning.”

The happy customer will not give you something to work with. You cannot improve a website if everyone is happy with it. It is only when you get someone that is not happy with the experience, and you listen carefully to what they are saying, will you be able to improve your website.

 

 

Optional add-ons:

6) Continuing customer support for future updates

Customer Support started out as a small part of a company that has the task of dealing with unhappy customers and solving queries. Today, however, Customer Support is a whole company. It is simply the future. As technology grows rapidly, and it changes quickly, it can sometimes be difficult to keep up.

As your website grows, it will start evolving into something much more than it previously was. As more and more people start interacting with your website, you will find increased communication towards you. If you are an eCommerce business website, you might have customers complaining about logistics. If you have a blog, you might have customers requesting certain topics to be covered.

Along with website content, you will want to evolve the website to keep up with the events that surround the niche the website is about.

For any big change or update, or upgrade that you might want to implement to the website, customer support will be there to aid you.

7) Website SEO – marketing – ads – website traffic 

Traffic is what determines how successful a website is. Traffic is the people that visit your website on a daily basis. Both repeating customers, and new.

There are two types of traffic when it comes to a website – Organic Traffic and Paid Traffic

What is organic traffic?

Organic traffic is the users that will find your website by entering specific keywords or phrases. For instance. Your website might be for selling golf clubs. If a user types “best golf clubs” into Google, there is a chance that your website will pop up to the user.

SEO, or Search Engine Optimization is a process where you as the website owner follow different practices and tasks to make sure your website ranks high on a search engine ( such as Google, Bing, etc. ). By optimizing your website for search engines you are essentially giving your website free traffic that grows naturally.

Another way you can get free traffic, or organic traffic is using social media. By posting content on various popular social media platforms you have a chance to redirect some of those millions of visitors toward your site. And more traffic is, as we have previously mentioned, critical for the success of your website.

What is paid traffic?

Paid traffic is ads. It is that simple. They come in many shapes and forms. From pictures, videos, sponsored content, and many more. What they all have in common is – you must pay for them. In return, you get some traffic directed towards your website.

Sounds expensive? Well, usually it is, and unless you are experienced and know what you are doing you might find yourself burning much more money than what is being returned to you through website sales or monetization.

8) Video product and animation

Using video content for your website is one of the fastest-growing ways of reaching your audience.

There is no one way of creating a video that will attract the right audience.

Think of a painting. It is an art piece that some will look at and pass by, others will not even notice it. Some of those that notice it will stop walking and look at it. And from that few people that stand and look, some will like it, while others won’t. And there is no recipe that will make everyone stop and admire that painting.

The only thing you can do is create some creative content that follows some tied and tested guidelines:

• Say what you want to say
• Keep it short (15-30 seconds)
• A human is your audience

It is always important to know why you are creating that video. What message do you want to convey to your desired audience? Once you know what the message of the video is, you can start shaping it. Giving it a start and a finish is equally important.

The world we live in today is very fast, and it is getting faster. You have less than 3 seconds to capture a user’s attention, and if you manage to do that, then you must have content that will keep the user engaged and entertained in some way. Otherwise, they are gone.

If the video drags on for too long, the chance of a person sticking through it all greatly diminishes, and if the message you are trying to say is not said earlier, you might have lost yourself a good portion of viewers that would have responded positively otherwise.

And the most important, and perhaps most obvious thing to keep in mind is that you are trying to talk to a human being. And there are too many people on the planet for all of us to be the same. Different people require different things to give back a positive response. The one you might be looking for. And it is tricky to know exactly what to say or how to say it sometimes.

The most important thing is to test out different things and see how people respond. And then collect all that data and create a better product based on those findings.